About Me

I kicked off my career as a Web Designer and eventually found my way into Product Management, SaaS Implementation, and digital business consulting. I love the whole process of thinking things through, watching ideas grow, and learning from both the positive feedback and the occasional setbacks.

I'm all about product development, from the initial planning and design stages right through to launching. I'm always on a quest to learn more and improve, with a personal motto of "keep learning and use that knowledge to tackle problems."

I co-founded Servication to help business owners build their digital presence. Servication is Jakarta's low-code/no-code agency consultant focusing on web design and app visual development.

I love and enjoy helping people — especially business owners, whether they run a small startup or a big company — who are looking to solve their business challenges with digital solutions.

rifie.com is my digital playground for 20+ years. Place where I come home when everything goes chaos. And it's a right decision to buy a domain back then. :)