Somehow I found some of the people (or maybe a lot?) people want to do something but there’s no target to finish it. People are stunned when someone asks for a date to accomplish their promised project.
No dates. No deadlines. No urgency. And without urgency, goals stay in the dream stage.
Why Urgency Matters
Without a timeline, procrastination creeps in. You scroll, you distract, you think about your goals… but nothing moves.
Time isn’t here to stay. Every week without urgency is a week you don’t learn, don’t grow, and don’t ship. I’ve lived this myself. For months, I told myself “I’ll get to it.” I didn’t.
My Wake-Up Call: Redesigning My Website
For almost 3 years, I didn’t touch my personal website. I knew it needed improvement, but I kept postponing it.
Then urgency kicked in. I realized:
If I don’t update it, my personal branding suffers.
Without it, people won’t know me outside of my day job.
Worst case? I look outdated, and people don’t see the real Rifie who can help their business.
That urgency made me move. Not perfectly, not all at once, but enough to restart momentum!
Just begin and the energy will follow. Take action on that. :)
This is what i did:
How to Create Urgency
Set a Date (Even if Rough). Deadlines create movement. “Sometime” isn’t a date. Set a time, and make a plan. Even a rough one is still okay. And the timeline!
Add Accountability. Tell a friend, mentor, or colleague your timeline. Let them hold you to it.
Visualize the Worst-Case. Ask yourself: what happens if I don’t do this? Sometimes fear is fuel.
Break It Down. Urgency doesn’t mean chaos—make a simple timeline with checkpoints.
No urgency = no growth. Urgency = progress, learning, movement.
Your Turn
What’s the one thing you’ve been postponing?
Write down the goal.
Pick a date.
Tell someone.
👉 If you want help, I made a simple “Urgency Planner” template you can use it right away. Download here.